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Kirshner served as Executive Producer of 14 Super Bowl Halftime Shows, delivering some of the most iconic performances in television history featuring Prince, Madonna, Beyoncé, Bruno Mars, Bruce Springsteen, Lady Gaga, and more. These productions have repeatedly broken viewership and engagement records. Collectively, Halftime Shows produced by Kirshner have earned over 30 Emmy nominations. Each Super Bowl Halftime Show requires six months of planning, with Kirshner Events overseeing every element — creative design, music, lighting, special effects, staging, and camera direction — all executed flawlessly in under eight minutes. In addition to the Halftime Show, Kirshner also produced all Super Bowl pregame programming and the NFL Kickoff Show that launches the league’s season each year on NBC.

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