The NFL today announced that the PEPSI ZERO SUGAR SUPER BOWL LI HALFTIME SHOW featuring global superstar LADY GAGA is the most-watched musical event of all-time across all platforms and the most-watched Super Bowl halftime performance in history through broadcast and digital channels.
Nearly 118 million viewers tuned into the performance on the FOX broadcast network. In addition, Lady Gaga’s performance at NRG Stadium in Houston is the most-viewed content on NFL’s digital platforms, including but not limited to NFL.com, NFL Mobile, Twitter, YouTube, and Giphy. Through these channels, the Pepsi Zero Sugar Super Bowl LI Halftime Show reached at least 150 million unique people, garnering more than 80 million views and totaling 260 million minutes watched.
“We were thrilled to collaborate with Lady Gaga – one of the most talented and versatile performers in the world – on the Pepsi Zero Sugar Super Bowl LI Halftime Show,” said Mark Quenzel, NFL Network’s Senior Vice President of Programming and Production. “The Halftime show provides the ultimate world stage for an artist. Through her incredible music, choreography and unifying message, Lady Gaga created a unique performance that will remembered for years to come.”
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PHILADELPHIA – Seven months away from the Democratic national convention, organizers have already opened a Philadelphia office, held a series of town hall meetings with local businesses, given the national media a tour of the Wells Fargo Center and assigned every state delegation a hotel.
The show’s co-producer Ricky Kirshner and the convention committee’s CEO, Rev. Leah D. Daughtry, provided some updates to The Inquirer on what the early planning process for the July 25-28 convention is like from the director’s chair.
Kirshner knows how it’s done: He has produced every Democratic national convention since 1992.
The son of late TV rock legend Don Kirshner, he has also been at the helm of several Super Bowl halftime shows (including the upcoming 50th) and the Tony Awards.
Daughtry, too, knows conventions. She headed the Convention Committee in 2008, when President Obama was first nominated, and has worked on several others. She has said this DNC will be the most diverse in history and as part of that goal, the committee aims to award 35 percent of contracts to minority, female and LGBT-owned businesses.
Read the whole interview here.